In the new global digital world, consumers are faced with a sea of choice of apps to use and download. I think companies should analyse which apps would more value to the consumers life and not just add to the sea. They should also phase out some of their own apps which are outdated so as to help make consumers make a better choice on which is the most updated and appropriate app to use. Simultaneously, due to the increase in the number of apps, consumers are forced to invest in more powerful (more expensive) devices to support usage of the growing number of apps. The common middle class and lower-middle class families may not be able to afford such expensive devices. Creators, innovators and designers should keep in mind the long term and effects and results of the technology being designed while innovating and investing. This will ensure that the creators of technology, apps and software and the users (customers) are on the same page. Human interaction can never be completely replace